Do I need a card to start?
No. The Free plan needs no card, so you can sign up and start a project straight away. Free projects can run up to 10 minutes, but 100 credits won't usually cover a full 10-minute video; they're enough to try it out.
How much video do my credits make?
It depends on the video. Each scene's image uses credits, so the number of scenes, the image quality and your Visual Style's reference images set most of the cost, plus narration if an AI voice reads the script. At 3 credits a scene, 100 credits covers about 33 Standard images in a Visual Style without reference images, before any narration. Studio shows the cost of each step before it runs.
Do unused credits roll over?
No. Your plan's credits arrive every month — on annual billing too — and are for the month they arrive in, so they don't roll over. Credits you buy as a top-up are different: those don't expire while your account is active. Free's 100 credits are a one-time allowance, not a monthly one.
What happens if I run out of credits?
On any paid plan, top up at any time for $15 per 1,000, or move to a bigger plan. On Free, upgrading is what gets you more credits. Every paid step shows its cost and your balance first, and waits for you to confirm.
Can I get a refund?
If you buy as a UK consumer, you can normally cancel a new subscription within 14 days, though we may deduct an amount for what you've already used. If credits were taken for a generation that failed, contact us and we'll restore them once we confirm the error. The Refund Policy has the full terms.
What currency are prices in?
US dollars. Checkout and billing both run in Studio.
How does annual billing work?
Annual billing charges the whole year up front — $240 for Creator, $590 for Pro or $990 for Ultra — which is 12 months for the price of 10. The per-month figure shown next to an annual price is that yearly charge divided by 12, to the nearest cent, for comparison; it isn't taken monthly. Your credits still arrive every month either way.
What's the difference between Pro and Ultra?
Size, not features. Ultra includes everything Pro does and raises the limits: 6,500 a month instead of 3,000 a month, projects up to 3 hours instead of 2 hours, 10 Spaces and Brand Kits instead of 5, and 100 GB of storage instead of 50 GB.